3 Reasons Digital Signage beats Print

Airports, shopping malls, and retail stores are switching to digital signs and reducing their paper-based advertising. Why?

Eye-catching dynamic content draws the attention of the human eye.

The modern consumer has numerous interactions with digital signage every day. Interactive kiosks, digital walls, giant screens and displays are now an integral part of our life. Having noted the ubiquity of digital signage, is it actually beneficial for businesses to switch from static to dynamic signage?

1. Digital Signage Is More Cost Effective Than Print Signage

Imagine your company has signed off a print run for a marketing campaign involving brochures, posters, and flyers. The agency you have hired executes the campaign to your satisfaction but then one of your employees notices a mistake in the final print. Too late to recall and edit all materials.

Now imagine the whole campaign was managed and controlled through a central digital signage system. You could make changes quite easily and they would reflect in every retail outlet and venue that has a display screen with your marketing and advertising material. There would be no additional infrastructure costs to change the content, now or in the future.

The initial cost of purchasing screens and setting up the system is the bulk of your investment. This cost is easily recovered when compared to the equivalent print run, distribution and removal costs associated with paper formats.

Digital signage is a simple and cost-effective way to keep information up to date without the added hassle of printing flyers, brochures and posters.

2. Digital Signage Is Easily Scalable

Print media is labour intensive and involves complex work-flow processes. Traditional signage limits the amount of information you can display in a room.

With digital signs, information can be changed in real-time, with multiple displays on a single screen. This quick turn around also ensures that the information on your display screens is not outdated.

3. Digital Is More Sustainable And Environmentally Friendly

Apart from reducing the paper trail that has generated huge amounts of trash in the past, choosing the digital route is eco-friendly for other reasons too. A large amount of energy, chemical solvents, ink, water, and waste is required to create, distribute and finally dispose print signage.

Digital signs require far less physical labour and can be edited with a single click of a button, thus saving countless reams of wasted paper labour to make corrections. Using digital signs featuring an energy-saving LED backlit technology further reduces your company’s carbon footprint.

While it seems to be an obvious choice, change is always a challenging process.

Our team at Modinet can assist you in making the transition to innovative and cutting-edge digital signage technologies.