What is Digital Signage And Why Is It The Future Of Advertising And Marketing?


Since the beginning of recorded history, humans have relied on signs to make important decisions.

We trust our ability to make the best judgment after being presented with a set of data. Although data is available and accessible all around us, there are certain signs that stand out. Advertising and marketing professionals rely on these eye-catchers to direct the attention of humans towards their messages with the help of signs.

The content displayed on signs can save us time (train station display), lives (information in hospital waiting rooms), invite us to try a new lunch menu, inspire us to buy a new product, or tempt us to a bargain sale.


What’s Involved In A Digital Signage System?


From stadiums to hospitals, airports to hotels, shopping malls to corporate offices and train stations, we rely on information from digital screens to make decisions. In other words, we are surrounded by digital signage.

As the name implies, digital signage refers to signs created from digital elements.

There is a whole range of different types of content that can be displayed on a digital sign: static and dynamic text, videos, images and other graphic elements you would expect to see on a television, computer screen or even mobile.

So how does the technical side of digital signage work? There are three main components:

1. Content Management System (CMS)
The starting point for your digital signage. The CMS is where you would upload videos, graphics, and images that you want displayed on your signs.

2. Digital Signage Player
Uploaded assets are delivered across a network from the CMS to a media player. These players are usually connected to individual computers or directly to the network.

3. Digital Screen
The display unit or screen that finally draws the attention of people in public spaces. This is the most obvious component of the digital signage system.


What Are The Benefits of Replacing Paper With Digital?


Digital signage offers multiple benefits when compared to traditional forms involving printed paper.

1. Scalability: Content can easily be displayed from a single display unit to thousands of channels. No need to print hundreds of posters and putting them up across town manually.

2. Remote Access: Digital signage allows a centrally controlled platform to perform remote login functions, and to add, edit and remove content from the central control unit. You can create, start and adjust your content from anywhere in the world!

3. New Technologies: The rise in popularity of innovations like the touchscreen technology, beacons, and near-field communication (NFC) have created many new opportunities for the implementation of digital signage systems. And the trend is only going to push you more towards interactive technologies – the earlier you start, the better you are positioning yourself.

4. User Friendly: When interactive displays such as a touchscreen are used, digital signs become more user friendly and engaging. That means you can directly communicate with your target group!


Are Digital Signs Going To Fully Replace Paper Signs?


The future of the digital signage market seems to be lucrative and promising. The global market is projected to reach an estimated value of USD 32.84 billion by 2023. That’s a steady CAGR increase of 7.4% from the previous value of USD 19.61 billion measured in 2016.

Enhanced innovations in display technologies (OLED, LCD, LED) are also factors driving the explosive growth in this market. This is a strong indication that we are progressing into a world where screens will replace posters, brochures, and flyers.

You want to target a large target group with the click of a button? Start developing your agile communication systems with our digital signage solutions. Get In touch with our team at Modinet today.